When shopping, the Search box conveys the notion of simplicity, yet it is one of the most complex and intelligent features on a site. Due to this misconception, it is frequently abused and misused. Often, shoppers enter queries that are too detailed or too vague, resulting in the common ‘no results’ error message, simply because they truly do not understand how complex a search engine’s processes are. Commerce Search is the card catalog to everything a brand or retailer has to offer, and if it isn’t, it should be. However, many search engines do not consider the aspects of Search, nor do they have the ability to overcome the complex challenges of Search.
Until today, Commerce Search engines have failed to deliver the experience and results today’s omnichannel consumers seek. Legacy Commerce Search solutions have lacked the real time ability to truly measure and respond to consumers’ ever changing behavior. This paper defines why Findability is the essential metric for Commerce Search highlighting how it positively impacts the entire customer experience and ultimately increases not only engagement, but overall revenue across channels.
In a perfect world, your shoppers log in and you can easily determine who they are, what they like and offer them a completely personalized experience no matter where they are in their shopping journey. We understand that this scenario as described above, is not a reality today but we’re here to help connect the dots. Getting shoppers to log in is a challenge and we know that most shoppers will only login to make a purchase, and even then, they’ll only do so if there is perceived value.
Offering your shoppers a real-time omnichannel experience that’s merchandised to their individual behaviors and purchases requires common product, product category and user IDs across channels. Most retailers have the first two handled — this paper shares how you can leverage user ID matching and RichRelevance features to bring together the data points you need to identify users and motivate them to log in.
In a retail world with more digital touchpoints than you can count, how do you connect the dots?
Your customers are busier, more distracted and more overwhelmed then they’ve ever been before so understanding their shopping journey is crucial. Your shoppers will be more inclined to spend the time logging in if you can demonstrate that it translates to a more individualized experience from which you can both benefit.