When shopping, the Search box conveys the notion of simplicity, yet it is one of the most complex and intelligent features on a site. Due to this misconception, it is frequently abused and misused. Often, shoppers enter queries that are too detailed or too vague, resulting in the common ‘no results’ error message, simply because they truly do not understand how complex a search engine’s processes are. Commerce Search is the card catalog to everything a brand or retailer has to offer, and if it isn’t, it should be. However, many search engines do not consider the aspects of Search, nor do they have the ability to overcome the complex challenges of Search.
RichRelevance reimagines Commerce Search with Find™ — the only full stack site search solution to date incorporating Three Layer Personalization.
Until today, Commerce Search engines have failed to deliver the experience and results today’s omnichannel consumers seek. Legacy Commerce Search solutions have lacked the real time ability to truly measure and respond to consumers’ ever changing behavior. This paper defines why Findability is the essential metric for Commerce Search highlighting how it positively impacts the entire customer experience and ultimately increases not only engagement, but overall revenue across channels.