As consumers turn to digital channels for their grocery shopping needs it is more important than ever to welcome them with open arms and personalized aisles. Given how personal food and consumer goods preferences are, the grocery sector is perfectly poised to introduce highly personalized interactions that stimulate better upsell, conversion and loyalty. The unique aspects of grocery retailing demand strategic personalization that considers the impact to the overall journey. RichRelevance is here to help guide you through the process.
Where is your business on its omnichannel personalization journey. Review the stages in achieving the utopia of true omnichannel personalization.
In a perfect world, your shoppers log in and you can easily determine who they are, what they like and offer them a completely personalized experience no matter where they are in their shopping journey. We understand that this scenario as described above, is not a reality today but we’re here to help connect the dots. Getting shoppers to log in is a challenge and we know that most shoppers will only login to make a purchase, and even then, they’ll only do so if there is perceived value.
Offering your shoppers a real-time omnichannel experience that’s merchandised to their individual behaviors and purchases requires common product, product category and user IDs across channels. Most retailers have the first two handled — this paper shares how you can leverage user ID matching and RichRelevance features to bring together the data points you need to identify users and motivate them to log in.
In a retail world with more digital touchpoints than you can count, how do you connect the dots?
Your customers are busier, more distracted and more overwhelmed then they’ve ever been before so understanding their shopping journey is crucial. Your shoppers will be more inclined to spend the time logging in if you can demonstrate that it translates to a more individualized experience from which you can both benefit.