Coop sought an innovative personalization partner to help create a dynamic, customized site experience that increased engagement and conversion, with minimal IT investment.
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IDC’s research shows that personalised experiences deliver higher engagement, improved experience, increased spending, and better customer loyalty.
The future of shopping rests on a few incontrovertible facts: social media is here to stay, your customer is definitely mobile, increasingly local… and probably female. As customers change the way they research and buy your products, it’s imperative that your marketing strategies stay one step ahead of the game.
Whether you’re on the retail or brand side, personalization has the power to enhance the overall experience for the shopper—regardless of channel—while helping you raise performance level and ROI on all your business objectives.