As consumers turn to digital channels for their grocery shopping needs it is more important than ever to welcome them with open arms and personalized aisles. Given how personal food and consumer goods preferences are, the grocery sector is perfectly poised to introduce highly personalized interactions that stimulate better upsell, conversion and loyalty. The unique aspects of grocery retailing demand strategic personalization that considers the impact to the overall journey. RichRelevance is here to help guide you through the process.
In a retail world with more digital touchpoints than you can count, how do you connect the dots?
Your customers are busier, more distracted and more overwhelmed then they’ve ever been before so understanding their shopping journey is crucial. Your shoppers will be more inclined to spend the time logging in if you can demonstrate that it translates to a more individualized experience from which you can both benefit.
As retailers battle to gain customer loyalty, their main differentiator in today’s competitive market is the customer experience that’s tailored to each shopper. This begs the question of how do you ensure that your customer experience is superior to your competitor’s? How do you keep customers coming back again and again?
The first step to winning the hearts and minds of your customers is to develop and nurture long lasting relationships by leveraging your big and small data to identify not only global consumer trends, but also trends of a single customer to respond in real-time. Join us to dig deep into the omnichannel Relevance Cloud™’s vast array of personalization possibilities and learn how you too can disrupt your own market.
Join Diane Kegley, CMO of RichRelevance, and Gustavo Gomez, Director of Research and Methodology at Envirosell, the consumer behavior research and consulting firm, as they discuss the key success factors for enriching omnichannel experiences and outline a 100-day plan for adopting omnichannel in your business.
Join RichRelevance and our special guest, Dennis Williams, mobile UX expert, who led mobile site and app development for the “Amazon.com of South Africa,” Kalahari.com. Learn the basics of mobile personalization–the first step in giving your mobile conversion a boost in engagement and revenue.
Using Discover™, the Personalized Search and Browse product in the Relevance Cloud™, retailers can seamlessly surface the most relevant products on their most prominent real estate as a shopper “walks” through the online store. It’s as if the virtual shelves are being rearranged in real-time so that relevant products appear at the top of search and browse pages.