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LA Tribune – Comment la Fnac utilise les maths pour faire craquer ses clients

Les big datas sont partout… Mais comment les utilise-t-on ? Cas concret avec l’exemple de la Fnac qui a exposé sa méthode lors du Salon des Data à Paris. Une solution parmi d’autres à l’heure où les objets connectés compliquent la reconnaissance du client.

L’analyse prédictive, plus perspicace que le flair d’un commerçant? La plupart des grands distributeurs leur font en tout cas confiance pour tirer de leurs “grandes données” de quoi augmenter leurs ventes.

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